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More and more, the spotlight is being cast on business, one of the world’s most significant users of water. Water, and the issues that surround its use, are complex, too complex for anyone to address in isolation. But they can be simplified into three broad areas: you either have too much water (floods), too little water (droughts), or water that is too bad (poor quality, pollution). But within these areas there are so many cross-cutting trade-offs, challenges and emotional responses that the search for solutions is fascinating yet so complicated that it is paralyzing to grapple with at the same time. Water crosses national borders, so who has jurisdiction when what happens in one country affects water supplies in another? What value should we put on water, when its price varies widely across the world but seems to have no correlation with the amount of freshwater available? What should be done about ailing water infrastructure, which is three times as expensive to build and maintain as electricity infrastructure, but in some places is ageing to such an extent that some European cities lose more than 20 per cent of their water through leaks? How do we provide water and sanitation to the many people around the world who have none (2.5 billion lack access to improved sanitation, and 1.2 billion of these have no facilities at all)? And how do we develop widely recognized standards for water sustainability? These questions all need answers, but why should those answers matter to business?… http://www.zerofootprintfoundation.org/83267/