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The study’s focus is on four countries—China, India, South Africa and Brazil—which are expected to constitute 42 percent of global water demand in 2030. Adopting solutions on a lowest-cost basis will cost these countries at little as 0.06 percent of their combined 2030-level gross domestic product, the report says. “Can we close the gap?” asked Martin Stuchtey, associate principal at the consulting firm McKinsey & Co. and a contributing author to the report, while presenting the findings at an event at the World Bank yesterday. “The answer is yes, there is enough means even to the basis of today’s technology to close the gap.” Peter Gleick, president of the Pacific Institute, a nonprofit Oakland, Calif.-based organization that has done extensive research on water shortages and policy, said the report is the largest effort to date “to put economic numbers on water solutions or do economic comparisons.” Read More at: http://www.wbcsd.org/ http://www.zerofootprintfoundation.org/81470/